Healthcare Series Landing Page

14 Part Marketing Series

A cure for your marketing headache!

Don’t miss this 14 part series tailored to hospitals and large multi-specialty clinics. As a healthcare marketer or administrator, you face challenges every day. You know the pain, we know the pain. Is there a cure? Arm yourself with our step-by-step series that breaks down every challenge and gives you easy-to-understand insights you can use right away. Delivered to your inbox every week for 14 weeks—this is a MUST-HAVE.

Get the Playbook

Quickly understand and address all your pain points from this helpful guide. Download part 1 of this comprehensive hospital and clinic marketing series.

We know exactly where it hurts

The Current Marketing Solutions team has been involved in healthcare marketing for over a decade. We know all about the ups and downs in this industry.

You need to make the most of your marketing dollars. But navigating the nuances of patients, your team, the industry, and the ever-changing digital landscape makes marketing a challenge. That’s why we have prepared this series, A Positive Prognosis, to give you tactical steps covering topics like Research, Social Media, Branding, SEO, Testimonials, and much more. It’s marketing medicine.

Who needs to read this?

This playbook isn't just another collection of theories or "gut feelings"—it gave me ideas I was able to put to use immediately.

Annie, Marketing Director

Inside you’ll find…

Detailed actionable steps to understanding and executing the following:

In-depth Market Research
Segmentation and Targeting
Branding and Positioning
Multi-Channel Marketing
Content Marketing
SEO
PPC

Social Media Engagement
Testimonials and Stories
Referral Programs
Telehealth Promotion
Mobile-Friendly Experience
Online Reviews and Reputation
Data Analytics and Measurement

And you’ll find how these strategies address the challenges you face daily, such as:

Healthcare Industry Dynamics

The healthcare sector is complex, characterized by intricate regulations, constant technological advancements, and evolving patient preferences. Hospital marketers must navigate this dynamic environment while communicating value to patients and stakeholders.

Regulatory and Compliance Constraints

Stringent regulations, such as HIPAA, influence how hospitals can market their services, often limiting the use of patient data and requiring careful messaging to ensure legal and ethical compliance.

Patient Trust and Confidentiality

Hospitals are entrusted with patients’ well-being and sensitive information. Establishing and maintaining patient trust is crucial for effective marketing, requiring a delicate balance between promoting services and respecting patient privacy.

Complex Target Audience

Hospitals serve diverse demographics, from patients seeking routine care to those requiring specialized treatments. Tailoring marketing efforts to resonate with these different groups presents a significant challenge.

Evolving Digital Landscape

The digital revolution has changed how patients access healthcare information. Hospitals must adapt to digital channels, including social media, online reviews, and telehealth, to engage patients effectively.

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