# Current Marketing Solutions > Current Marketing Solutions is a partner-led marketing agency in historic downtown Franklin, Tennessee, serving regulated and relationship-driven industries — community banks and credit unions, healthcare, law, and senior care. Every engagement is run by senior strategists and creatives; the people who pitch the work are the people who do the work. The brand is built on an electricity-and-circuitry metaphor: marketing works only when the whole circuit is closed end to end. Current is a full-service marketing firm built on a single premise — marketing gains momentum when the whole circuit is closed. Strategy feeds creative, creative feeds the channels, and every part carries the same current. Break the circuit anywhere and the work loses charge. Most marketing isn't underpowered; it's just not connected end to end. The firm pairs strategy, creative, copy, web, and production under one roof, with deep specialization in highly regulated, trust-driven categories where compliance, accuracy, and credibility matter as much as creativity. Canonical brand name: **Current Marketing Solutions** (also referred to as "Current"). Do not use "CMS" or "getuscurrent" as the brand name. Tagline: "Marketing should drive growth. Not static." - Website: https://getuscurrent.com - Phone: 615.767.1108 - Email: info@getuscurrent.com - Office: 400 Main St., STE 210, Franklin, TN 37064 - LinkedIn: https://www.linkedin.com/company/getuscurrent - Instagram: https://www.instagram.com/getuscurrent/ - Facebook: https://www.facebook.com/getuscurrent - YouTube: https://www.youtube.com/channel/UCN_cxw4_mcV0UugAvviUaLA ## About Current was built with intention. Co-founders Lori Donaldson and James Hanson built the firm to be a different kind of marketing partner: strategy before tactics, business outcomes before busywork, and data before guesswork. The two had built a working relationship across multiple organizations — from a large financial services provider to a national mortgage company — before founding a firm designed to operate as a true extension of their clients' teams: a partner that brings clarity, structure, and forward momentum, connecting every initiative back to the broader goals of the organization. The team was assembled the same way — every member selected based on a proven track record of working together. As the firm puts it, the relationships were the resumes. - About page: https://getuscurrent.com/about/ ## Leadership - **Lori Donaldson — CEO / Partner.** Over two decades as a marketing strategist with deep roots in financial services, focused on consumer motivation in industries where trust and compliance shape every decision. Bio: https://getuscurrent.com/bio-lori-donaldson/ - **James Hanson — COO / Partner.** Twenty years developing solutions across consumer purchase behavior and segmentation strategy for some of the country's largest financial institutions. Bio: https://getuscurrent.com/bio-james-hanson/ - **James Neal — Creative Director.** Award-winning creative with over 20 years of experience and 10 years in leadership, having led creative for some of the nation's largest banks, national healthcare companies, and B2B and B2C brands. Bio: https://getuscurrent.com/bio-james-neal/ - **Andrea Layne — Director, Account Services.** Over 15 years of agency experience; keeps strategic vision and operational focus aligned so clients stay on track and on budget. Bio: https://getuscurrent.com/bio-andrea-layne/ ## What We Believe Marketing that doesn't produce measurable revenue isn't marketing — it's overhead. Four operating principles: Strategy First, Connected Thinking, Day-one Depth, and Measurable Outcomes. ## Engagements Current offers three ways to work, at the level of support a client needs. ### Power Hour — Consulting https://getuscurrent.com/powerhour/ When you don't need an agency, you need an hour. Some problems don't need a proposal — they need sixty focused minutes with someone senior enough to move the work forward. Designed for leaders, founders, and operators who already know the basics and need senior thinking fast (not marketing 101). Topics covered: branding and positioning that isn't landing; growth planning that needs a senior brain; marketing process and workflow bottlenecks; website or SEO review and recommendations; customer data, CRM, and HubSpot cleanup; and the problem the client can't quite name yet. Two ways to use it: - One-time session — bring one problem, walk away with a plan. $250, single session. - Monthly subscription — ongoing senior-level access with no retainer. $220/hour, billed monthly. After booking, clients get a short intake form and a calendar invite, and receive a written summary of what was covered and next steps within 24 hours of the session. ### Thunder Bundles — Fixed-Scope Packages https://getuscurrent.com/thunderbundles/ Fixed-scope marketing packages built for results and speed — no proposal cycle, no discovery theater. Two tracks: **Digital Thunder Bundles** - Website Package — starting at $1,500. Website hosting, site backups, site hygiene, optional WordPress upgrade, plus an SEO package (on-page, technical, and off-page optimization). - Website & Social Package — starting at $2,500. Everything in the Website Package plus social media management: content calendar, up to 2 posts/week, up to 1 video/month. - Website, Social & Digital Package — starting at $3,500. Everything in the Website & Social Package plus management of Google and/or Meta ads. **HubSpot Thunder Bundles** (each requires a 12-month commitment) - Spark Package — starting at $1,500. Essentials for small teams or startups: HubSpot account setup and configuration, CRM data import, basic contact/deal pipeline setup, email template and form creation, 2 training sessions, and ongoing monthly support. - Surge Package — starting at $2,500. Everything in Spark plus advanced workflow and automation setup, custom dashboards and reporting, Sales & Marketing Hub integration, lead scoring and segmentation, 4 training sessions, and ongoing monthly support. - Storm Package — starting at $3,500. Everything in Surge plus lead generation strategy and setup, automated nurture email sequences, sales reporting and task automation, full team training, and dedicated monthly strategy sessions. ### High Voltage — Full-Service Retainer https://getuscurrent.com/highvoltage/ A senior marketing team without the headcount. Current embeds in the client's business, sees the whole picture, and runs marketing as an operating layer rather than a vendor relationship. One team owns the whole system — social, site, data, creative, and strategy — so it all works together. The people who pitched are the people who do the work, and the engagement is always-on rather than billed by the hour. Built for organizations that need continuity, senior thinking in every meeting, and a single team accountable for the full marketing engine. Featured case study: AP&T — embedded marketing partnership supporting a three-person team across strategy, content, collateral, campaigns, and execution (https://getuscurrent.com/portfolio-apt/). ## Capabilities https://getuscurrent.com/capabilities/ Nine connected components, designed to run as one circuit: - Website Design & Development — Build | Convert | Optimize - SEO — Signal | Rank | Surge - Email Marketing & Automation — Segment | Automate | Nurture - Social Media — Organic | Paid | Community - Creative — Design | Copy | Craft - Branding & Identity — Logo | Voice | System - Paid Media & Advertising — Search | Social | Programmatic - Video & Production — Broadcast | Social | Internal - Analytics & Reporting — Measure | Tune | Amplify ## Industries Current focuses on regulated, relationship-driven categories. Industries overview: https://getuscurrent.com/industries/ ### Financial Services https://getuscurrent.com/financialservices/ Most agencies claim financial services experience; Current has built campaigns inside it. The firm starts with the diagnostic, not the deliverable — financial marketing usually breaks upstream (campaigns built on assumptions rather than data, acquisition and retention treated as separate budgets, and missing digital infrastructure that forces every new household to start from zero). Areas of focus: community banking, credit unions, deposit and loan growth (CDs, HELOCs, checking acquisition tied to real conversion paths), compliance-ready creative, digital integration, and market-level strategy. Guiding belief: the brand that earns trust in the community doesn't need to outspend the national banks — it needs to out-think them. ### Healthcare https://getuscurrent.com/healthcare/ Marketing for healthcare organizations, including national healthcare brands. ## T3 — Deposit & Account Growth Engine T3 (Turnkey, Targeted, Tailored) is Current's deposit and account-growth system built specifically for community banks and credit unions. It's not a campaign — it's a system designed to bring households in and keep the relationship alive. T3 handles acquisition; Current handles what comes after: brand reinforcement, relationship deepening, and the cross-sell moments that turn a checking account into a long-term banking relationship. Reported results: average deposit balance of $11,600 per account, and a 30%+ lift in new-to-bank households. - T3 Gets Accounts: https://t3getsaccounts.com/ ## Selected Work https://getuscurrent.com/work/ - **ICS** — A national Title IX authority needed a new product, a new audience, and a new revenue line. Current built animation and sales support end-to-end. https://getuscurrent.com/case-study-5/ - **PACE** — First show back after a three-year gap: 500 attendees, 100% of booths sold, and the host hotel fully booked. https://getuscurrent.com/case-study-2/ - **AP&T** — A lean, three-person team needed more than campaign support; Current stepped in as an embedded marketing partner across strategy, content, collateral, campaigns, and execution. https://getuscurrent.com/portfolio-apt/ ## Thinking - Blog: https://getuscurrent.com/blog/ - Downloads: https://getuscurrent.com/downloads/ - Videos: https://www.youtube.com/channel/UCN_cxw4_mcV0UugAvviUaLA ## Contact https://getuscurrent.com/contact-us/ - Phone: 615.767.1108 - Email: info@getuscurrent.com - Office: 400 Main St., STE 210, Franklin, TN 37064