Influencers; Not a New Phenomenon – Part 2
BLOG Back to the Peloton story – while their marketing strategy was seemingly abrasive and a “disaster”, it did yield 9.5 million views since it’s November 21st debut. That’s ~140,000 people a day. That’s just the YouTube impressions, not counting holiday advertising on broadcast media and all the social media impressions. While they were imploding […]
