Where does your brand fit in to your marketing strategy? Is it “real”? Do you treat it with respect? Any good Marketer will tell you that your brand is the bedrock for everything you do. Great marketers will help you understand your brand and how...

The last thing entrepreneurs need is another distraction. Keeping your focus on customers, clients, products, inventory, service delivery, website, transactions; it is a lot to keep track of. Many business owners will overlook the simplest and easiest ways to strengthen or build connections because is...

Where does Social Media fit in to your marketing strategy? Is it “real”? Do you treat the platform with “respect”? Is it the refuge of Millennials and Gen Z, something you struggle to connect with? Well, as a couple of proud Gen X’ers, let me...

There comes a point in the evolution of every business when it becomes critical to understand how you are using your resources for the purposes of marketing your firm. Do you continue to pay an outside firm or freelance agent to help you build and...

Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN As purveyors of advertising in it’s many forms, it’s not often that an ad will get our attention. Sure, there has been...

Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN Direct mail, baby! It’s still pumping along! What better way to get to people than right at their homes, every day. With...

Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN This time around, we’re moving from the mailbox to the inbox! E-mail marketing is a great way to communicate offers and news...

Let’s Get Direct! Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN This piece showed up in my mailbox on May 6th. The car referenced in this postcard was purchased back...

Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! Every week? Yeah, that’s right – in order to atone for the subject of this first piece, we are making a commitment to you...

This week has been another one full of dramatic change as we continue to adjust to a “new normal”. Clients have reached out and asked for help; pace of change and evolving unknowns have them feeling unsure about what to do next. Luckily, we have...

It’s hard to know what to tell customers these days. People are fearful of contracting the virus, fearful of their loved ones getting sick, fearful of the individual economic impact, the list goes on. Unfortunately, thieves play upon these fears and are finding new ways...

Are we in the midst of a Black Swan event? It depends on who you ask. Just for context; a “Black Swan Event” is typically quantified as a major event, that no one saw coming, that is then inappropriately rationalized after the fact. The COVID-19...