Competing with the Big Banks
Throughout my career working with and inside community banks, one challenge was always clear—we couldn’t go head-to-head with the big banks. They had deeper pockets for marketing, more advanced technology, a wider range of products, and the ability to lure customers with big, flashy offers. Meanwhile, we leaned on “friendly local bankers” and “local decision-making”—great selling points, but not enough to truly compete in today’s market.
