Lori has spent over two decades as a marketing strategist, expert tactician, and overall brand champion. With deep roots in the Financial Services industry and branching out into the technology world, Lori understands what moves consumers and how to tap in to their motivations.

Lori is keenly aware that effective strategy is a result of rock-solid fundamentals.  Product development, refined channel delivery, and deep customer awareness drive these fundamentals. Combined, they make for a unique and custom strategy that will drive your brand and business to its proper potential.

Lori received her B.S. in Communications and minor in Business from the University of Tennessee and  is a licensed loan originator.