• Christine Caine
  • Resilient Hope Challenge
  • Web + Community

A membership site for a 100-day promise.

Christine Caine’s seventh devotional asked readers for 100 days of growth: spiritually, physically, and relationally. A book alone couldn’t carry that. Current built the membership site that did.

CLIENT

Christine Caine

with HarperCollins

INDUSTRY

Author Brand & Publishing

SERVICES

Landing Page
Member Dashboard
Brand & Badge System
Video Direction

TIMELINE

Concurrent with book launch

YEAR

2021

The Challenge

Hit the date.
Keep the promise.

Christine’s seventh devotional asked readers for 100 days of growth. Most readers quit a 100-day commitment by week two. The book had a release date. What would keep them moving had to ship with it.

Christine’s team came in with a clear vision: a membership dashboard where readers could track progress, interact with each other, and share what they earned.

A book invites readers in. A community keeps them moving.

The Constraints

  • HarperCollins publication date. Fixed. Not negotiable.
  • 100-day reader journey. Required structure to survive past week two.
  • Three earnable tracks. Twelve badges. All visible, all trackable, all shareable.
  • Community, and content on one stack. Launching together.
  • The Approach

Built together. One experience.

A devotional asks readers to live differently for 100 days. The book alone can’t keep them moving. We designed the connective tissue.

Explainer Video

Concept and creative direction for the short film that framed the journey before day one.

12 Badges, 3 Tracks

Earned-not-given iconography in a parks-and-rec heritage style. Spiritual, Physical, Relational. Four badges per track.

Personal Dashboard

Achieved and locked snapshots, progress views, a journal-style diary. The reading list became a personal record.

Community Layer

Leaderboard ticker, social sharing on every badge, member accounts. A solitary devotional turned into a shared one.

Landing Page

The public site. Marketing copy, the explainer video, the sign-up flow, and a section that marketed the book and sent readers to buy.

Launch-Day Ready

Every system live and tested by the book’s release. Tracking, badges, community, content. One stack.

  • Design Systems

One visual system. Carried across every surface.

Outdoor heritage typography. A passport feel applied to a spiritual journey. The same visual language ran from the badges to the dashboard.
  • Resilient Hope Challenge
  • DESKTOP, TABLET, AND MOBILE.
  • Spiritual
  • 4 BADGES · READ · PRAY · JOURNAL

READ · PRAY · JOURNAL · DAYS 1–25

READ · PRAY · JOURNAL · DAYS 26–50

READ · PRAY · JOURNAL · DAYS 51–75

READ · PRAY · JOURNAL · DAYS 51–75

  • Physical
  • 4 BADGES · OUTSIDE · MOVING · EARNED

GOAL SETTER

OUTSIDE & MOVING

PARK ACTIVITY

FINISH STRONG

  • Relational
  • 4 BADGES · SEE · WALK · GIVE

HOW GOD SEES YOU

CONNECT WITH A FRIEND

SEASON OF WAITING

RANDOM ACT OF KINDNESS

  • The Outcome

Live on launch day. Built for 100 more.

Current delivered both the landing page and the member dashboard on Christine’s publication schedule. The landing page introduced the challenge, hosted the explainer video, ran the sign-up flow, and marketed the book with a buy link. The member dashboard handled what came next. Tracking, badges, community, content. The reader who finds the challenge on a Tuesday gets the same experience as the reader who shows up on day forty-seven needing her next badge.

1

Integrated launch: Landing page, dashboard, badges, and video, all live with the book.

100

Days of devotional, tracked end to end.

A book launch is a moment. A 100-day journey is a system.

  • In Historic Franklin, Tennessee

Have a launch that has to hit a date? Let's talk.

  • It Starts With a Spark