Financial institution needed process transparency and streamlined collateral distribution, along with brand support and strategies to reach marketing goals.
Background
A Nashville based financial institution approached Current Marketing looking for support in their existing marketing and branding efforts. After a recent rebranding campaign, they had an array of needs to help promote their new brand. Additionally, their sales teams were in desperate need of the new collateral that comes after a rebrand effort. The client also needed additional support with hosting issues and updating their multiple websites.
Solution
Current Marketing launched a transparent and efficient method for the client’s sales and marketing collateral requests. We were also able to support the IT department’s efforts in taking back the ownership of their domains, quickly turning around website changes and edits. We also began supporting the tradeshow process, delivering collateral and strategy support.
Our Roles
- Web Development and Support
- Creative Development
- Brand Support
- Marketing Support Distribution
- Video Production
- Industry Compliance Support
