American Paper & Twine, a leading distributor of paper, packaging, and janitorial supplies in the United States, approached Current Marketing Solutions for assistance with their social media strategy. They wanted to improve their social media presence and increase their reach across different platforms including Facebook, Instagram, Twitter, and LinkedIn.
Challenge
American Paper & Twine's social media profiles lacked consistency and engagement. Having recently launched a fresh, updated brand, they wanted to create a cohesive brand identity across all platforms and reach their target audience effectively. While they understood the importance of having a social media presence, they weren't clear on their goals and how to implement a new strategy.
Solution
Current took the lead in crafting a comprehensive social media plan. We helped the marketing team set measurable goals, identify key audiences, and generate a detailed content calendar using the latest project management tools. We provided training for their internal team and empowered them with an easy to manage method of reviews and approvals.
Our team worked diligently to generate hundreds of posts across platforms, featuring visually stunning graphics and persuasive copy that stopped scrollers in their tracks. With a keen eye for metrics, we tracked performance and fine-tuned the strategy over time.
Solution
Current took the lead in crafting a comprehensive social media plan. We helped the marketing team set measurable goals, identify key audiences, and generate a detailed content calendar using the latest project management tools. We provided training for their internal team and empowered them with an easy to manage method of reviews and approvals.
Our team worked diligently to generate hundreds of posts across platforms, featuring visually stunning graphics and persuasive copy that stopped scrollers in their tracks. With a keen eye for metrics, we tracked performance and fine-tuned the strategy over time.
Outcome
Thanks to our strategic approach, American Paper & Twine's social media presence is looking spic and span. Within weeks, their followers increased, engagement rates climbed, and their brand image elevated. With the help of Current Marketing Solutions, American Paper & Twine has gone from scrub to stud. Our content calendar and project management system helped streamline their social media workflow, allowing them to stay organized and consistent across platforms. By creating posts that were as compelling as a fresh sheet of paper, we helped them elevate their brand and connect with their target audience. The result? A social media presence as clean and bright as a freshly mopped floor.
