Let’s Get (digital) Direct!

Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN As purveyors of advertising in it’s many forms, it’s not often that an ad will get our attention. Sure, there has been a rash of hilarious television spots over the last 10 […]

Influencers; Not a New Phenomenon – Part 1

Blog     In late 2019, Peloton had a problem.   They created a marketing campaign that garnered a tremendous amount of commotion and negative attention for seemingly promoting some sort of “exercise shaming” with their Christmas ad.  Conventional wisdom should dictate that this sort of “organic” groundswell of negativity would cause problems for a brand […]