Integrating Instagram into your brand strategy.

The last thing entrepreneurs need is another distraction. Keeping your focus on customers, clients, products, inventory, service delivery, website, transactions; it is a lot to keep track of. Many business owners will overlook the simplest and easiest ways to strengthen or build connections because is seems, well, trivial. Instagram is one of those things that […]

Elements that drive success.

Where does Social Media fit in to your marketing strategy? Is it “real”? Do you treat the platform with “respect”? Is it the refuge of Millennials and Gen Z, something you struggle to connect with? Well, as a couple of proud Gen X’ers, let me share with you a simple truth about marketing. You have […]