• Video & Animation
  • Compliance Training

The video had to land with teens. The launch had to land with districts.

A 10-minute animated Title IX bystander training for Institutional Compliance Solutions. Concept to launch, including the system that put it in front of school districts on day one.

CLIENT

ICS

Institutional Compliance Solutions

INDUSTRY

Title IX & Compliance Training Experts

SERVICES

Development
Script
Animation
VO Direction
Landing Page
Launch Strategy
Email Automation

Engagement

Project

YEAR

2024

The Challenge

ICS had never built a product for students.

Institutional Compliance Solutions is a national Title IX training and compliance authority. For years, their training library served the administrators running Title IX programs across K‑12 schools and higher education institutions. Built for the adults responsible for the system.

Then districts started telling them the same thing, over and over. Students were the ones witnessing the concerning behavior. And they didn’t know what to do about it.

ICS needed its first student-facing product. It had to land with middle and high school students. An audience with no patience for compliance content. And it had to land with school districts as a finished product they could buy, train on, and roll out easily.

Two audiences. One project. No room to fumble.
  • The Approach

Every frame answered to a 14-year-old.

The animation follows two students, Kip and Lindi, as they move through realistic scenarios on a fictional campus. Narration speaks directly to the viewer at key moments in their journey. The tone had to carry the weight of the topic without becoming clinical or childish. The goal was simple: educate without overwhelming, and show the situation without triggering the viewer.

Audience Alignment

Messaging built for how middle and high school students actually consume content. Clarity, relatability, and visual storytelling drive comprehension and retention.

Narrative Over Lecture

An animated story with student protagonists in place of a traditional compliance training. The format lets the message land without overwhelming or triggering the viewer.

Launch as Strategy

Pricing, packaging, landing page, trailer, screening event, and HubSpot automation built in parallel with production. Day-one demand was designed, not hoped for.

Meet Kip and Lindi.

It plays like a show. Not a training. Two students, one fictional campus, ten minutes of scenarios and Q&As that teach viewers how to recognize concerning behavior and respond safely. Written, directed, animated, and produced by Current.

  • The Proof

From script to play button.

A training video on a hard drive is not a product. A trained sales team, landing page, trailer, screening event, and email funnel is. We built all of it.

  • Charater Development

Two students. One fictional school. Real scenarios.

Kip and Lindi were designed to feel like students an audience of teenagers would recognize. Their fictional campus is grounded on purpose. Close enough to read as familiar to any district. Specific enough to feel real.
  • Facilitator Guide

Built for the adult running the room

A structured guide that pairs read-aloud scripts with prompts and reflection moments. The training delivers consistently across every district, regardless of who’s leading it.
  • Promotional Suite

Teasers, social cards, screening graphics.

A full promotional package built to support the virtual premiere and feed the funnel for long after. Every asset designed so adoption felt like one brand, not a video bolted onto a landing page.

  • Sales & HubSpot

Post-screening funnel and sales triggers

Post-launch email sequences nurtured attendees toward purchase. Sales-triggered reminders surfaced interested prospects to the right rep at the right time. The screening event was an entry point, not the finish line.

Full scope of work.

Development & Strategy

Audience research, format selection, narrative architecture.

Scriptwriting

Full script with embedded discussion prompts.

Character & Scene Design

Original character art, environments, and storyboards.

Voiceover & Direction

Casting, recording, and performance direction.

Animation & Editing

10‑minute training, trailer, and social teaser cuts.

Facilitator Guide

Content development, layout, and production-ready files.

Landing Page

Buyer-focused page with registration and demo flow.

Pricing & Packaging

Go-to-market pricing strategy and product positioning.

Promotional Suite

Trailer, teaser clips, social graphics, premiere assets.

Virtual Screening Event

Planning, hosting, and promotional run‑up.

HubSpot Email Sequences

Post-event nurture flows for attendees.

Pricing & Packaging

Go-to-market pricing strategy and product positioning.

  • The Outcome

A new product in market.

The bystander training launched in November through a free virtual premiere. ICS’s first time bringing a student-facing product to its district base.

It worked. The premiere generated qualified leads from districts across the country. Sales followed. Promotion continues through social and email, creating demand the team is still converting. ICS is now in a market they weren’t in twelve months ago. A national Title IX authority with a product built for students, not just the administrators running compliance. That alone is the kind of credibility that compounds.

FIRST

Student-facing product

The first of its kind in the ICS training library. A new audience for a national compliance authority.

12

Components Shipped

From concept and script through HubSpot automation. One agency. One connected launch.

LIVE

In market, On-demand

Sales, social, and email continuing past launch. A virtual premiere that turned into ongoing demand.

  • The Takeaway

The product wasn't the video.

The product was the path. A training that worked in the classroom. A launch that worked in the budget meeting. A sales system that turned a free premiere into ongoing demand. One connected effort from concept to market.

  • In Historic Franklin, Tennessee

Got a project with more than one audience?

  • It Starts With a Spark