We know who your next customer is and how to reach them.

Where financial marketing actually breaks…

Campaigns built on assumptions, not data

Audience targeting that’s generic or messaging that’s vague. Spending money and hoping something moves.

Siloed acquisition vs. relationship growth

Household acquisition and retention treated as separate budgets items. The pipeline leaks at every joint.

Digital infrastructure left behind

No CRM. No nurture sequences. Every new household requires starting from zero.

Most financial institutions know when they need better marketing. The symptoms are obvious: low deposit growth, sluggish loan volume, brand equity that doesn’t convert. The cause is usually upstream. Current starts with the diagnostic, not the deliverable. 

"The brand that earns trust in the community doesn't need to outspend the national banks. It needs to out-think them."

Lori Donaldson, CEO Current Marketing

We know this industry.

Most agencies claim financial services experience. We’ve worked inside it.

Community Banking
We understand community accountability and margin pressure. Strategy that works for a big bank doesn’t always work. We don’t try to force it.
Credit Unions
Mission, field of membership constraints, and a member base that takes trust seriously. We know how to tell the credit union story.
Deposit & Loan Growth
We build campaigns with clear hooks for specific products (CDs, HELOCs, checking acquisition) connected to actual conversion paths.
Compliance-Ready Creative
We build for approval. Creative and copy that doesn’t require legal to gut it before it goes live. Speed matters in a rate environment that changes weekly.
Digital Integration
HubSpot Solutions Partner. We build the CRM infrastructure, the nurture sequences, and the reporting that shows you which marketing dollar is doing what.
Market-Level Strategy
Branch-level targeting, community presence, geographic campaigns. We think at the market level and build creative that reflects local identity, not a national template.
Meet the T3 growth engine.

T3 is a turnkey household acquisition and customer journey system built specifically for community banks and credit unions. It’s not a campaign. It’s a system designed to bring households in and keep the relationship alive.

T3 handles acquisition. Current handles the brand reinforcement, the relationship deepening, the cross-sell moments that turn a checking account into a 15-year banking relationship.

Find your entry point.

Power Hour

Consulting for institutions that need immediate expert perspective on a specific challenge. No retainer required. One session that moves things forward.

Thunder Bundles

Packaged engagements for web development, SEO, and HubSpot buildouts. No lengthy proposals, no discovery theater. Fast, focused, expert execution.

High Voltage

Our full retainer. Current embeds directly into your marketing operation as a senior-level extension of your team. Built for institutions serious about growth.

Let's catch some lightning in a bottle.
Reach out today!