AI-Driven Marketing and Customer Acquisition for Community Financial Institutions
James Hanson is Partner and COO of Current Marketing Solutions in Franklin, Tennessee, where he helps community banks and credit unions turn first-party data into measurable account growth. He is a co-creator of the T3 Growth Engine, the firm’s turnkey, targeted, tailored framework. James brings expertise in analytics, strategy, and execution to help institutions acquire new households and expand share of wallet.
With 25 years of experience, he is known for translating complex data into practical action, focusing on clean data, board-level KPIs, and campaigns that produce real lift. James brings a slightly nerdy, but also entertaining, results-driven perspective to topics such as account acquisition, institutional growth, AI, and marketing accountability.
In addition to being an Eagle Scout, James was president and founding member of a Toastmasters Club in Franklin, Tennessee, and board member of the American Marketing Association Nashville.
His sessions blend practical insight with clear takeaways teams can act on immediately.
Account Acquisition in a Mixed Media Age
Knowing which households to reach is only part of the equation. Learning which channels work for acquisition and cross-sell is where your data really comes alive.
T3 in Plain English: Grow Deposits with the Data You Already Have
Clean your lists, spot likely openers, and run simple, trackable campaigns that help you become the customer’s primary bank.
Stop Competing Only on Rate
Build checking offers people actually choose. Benefits, onboarding, and service that win direct deposit and everyday usage.
A Marketing Budget the CFO Will Love
Show cost-per-account, payback, and targets on one page; tie spend to becoming top-of-wallet for more households.
AI for Bankers
Beyond content generation, we can show you how to use AI tools to grow your institution and mitigate risk.