Founders Lori Donaldson and James Hanson set out to create a different kind of marketing partner. One grounded in strategy before tactics, aligned to business outcomes, and driven by data, not guesswork. They saw too many organizations settling for reactive marketing, disconnected efforts that failed to move the needle.
“We didn’t stumble into building an agency. We chose to build one, and that distinction shows up in everything they do.”
Before launching Current, Lori and James built a strong working relationship across multiple organizations, from a large financial services provider to a national mortgage company. Over time, they found themselves collaborating again, this time serving the same client from different sides of a project. What began as collaboration quickly revealed something more: a shared philosophy and a better way to deliver results.
They did not stumble into building an agency. They chose to build a firm designed to operate as a true extension of their clients’ teams. A partner that brings clarity, structure, and forward momentum, connecting every initiative back to the broader goals of the organization.
The same intention that originally created Current continues to define how we build our team. Each member of Current has been selected based on proven experience working together, our relationships were the resumes.
The result is a team that reflects what Current was designed to deliver: strategic thinking, data intelligence, creative excellence, and operational discipline. Not a collection of people to simply fill roles, but a tight-knit group built on a track record of working together and delivering results.
Lori has spent over two decades as a marketing strategist with deep roots in financial services. She understands what moves consumers and how to tap into their motivations, especially in industries where trust and compliance shape every decision.
James has spent 20 years pursuing timely and effective solutions for a vast array of clients, from exploring consumer purchase behavior to developing segmentation strategies for some of the country’s largest financial institutions.
An award-winning creative with over 20 years of experience and 10 years in leadership roles. James has led creative for some of the nation’s largest banks, national healthcare companies, and brands across B2B and B2C categories.
With over 15 years of agency experience, Andrea thrives in fast-moving environments. Her ability to maintain strategic vision and operational focus keeps clients on track and the agency on budget, without losing sight of either.
Strategic marketing support for organizations that need sharper thinking, stronger execution, and a partner that sees the whole picture.
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615.767.1108
info@getuscurrent.com
400 Main St., STE 210
Franklin, TN 37064
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