Navigating the AI Revolution: Insights from Our Bootcamp
Recently the Downtown Franklin Association requested that we lead a marketing boot camp for business owners in the area. Gathering at the Heritage Foundation on March 20th, I had the pleasure of leading this audience through a lesson on the transformative potential of Artificial Intelligence (AI) in marketing.
The Race to Integrate AI
In today’s rapidly evolving digital landscape, the integration of Artificial Intelligence (AI) into marketing strategies is not just a trend—it’s a transformative shift that is redefining how businesses engage with their customers.
Let’s Get (digital) Direct!
Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN As purveyors of advertising in it’s many forms, it’s not often that an ad will get our attention. Sure, there has been a rash of hilarious television spots over the last 10 […]
Influencers; Not a New Phenomenon – Part 1
Blog In late 2019, Peloton had a problem. They created a marketing campaign that garnered a tremendous amount of commotion and negative attention for seemingly promoting some sort of “exercise shaming” with their Christmas ad. Conventional wisdom should dictate that this sort of “organic” groundswell of negativity would cause problems for a brand […]
