Chaos to Clarity: Why Strategy is the Secret Weapon of a Marketing Overhaul
Businesses can feel the pressure to revamp their approach. Especially when it seems so tired. Then add, evolving customer expectations, shifting demographics, and the relentless march of technology – the periodic marketing and brand overhaul is necessary. But while the need for change may seem obvious, the “how” can be a daunting proposition. Many companies get stuck in the weeds, overwhelmed by the sheer volume of tactics and channels available. This is where a well-defined marketing strategy comes in. Not just a nice-to-have, but a crucial first step that transforms your overhaul from a scattershot effort into a laser-focused mission.
The Importance of Blogging for B2C Companies
Running around, keeping your business churning and keeping up with the latest marketing technology can seem daunting. Especially with new apps coming out every day (or getting banned) and the rise of AI. It’s a lot. But there’s a secret weapon many businesses overlook: blogging.
The Importance of Blogging for B2B Companies
Recently the Downtown Franklin Association requested that we lead a marketing boot camp for business owners in the area. Gathering at the Heritage Foundation on March 20th, I had the pleasure of leading this audience through a lesson on the transformative potential of Artificial Intelligence (AI) in marketing.
Navigating the AI Revolution: Insights from Our Bootcamp
Recently the Downtown Franklin Association requested that we lead a marketing boot camp for business owners in the area. Gathering at the Heritage Foundation on March 20th, I had the pleasure of leading this audience through a lesson on the transformative potential of Artificial Intelligence (AI) in marketing.
The Race to Integrate AI
In today’s rapidly evolving digital landscape, the integration of Artificial Intelligence (AI) into marketing strategies is not just a trend—it’s a transformative shift that is redefining how businesses engage with their customers.
Let’s Get (digital) Direct!
BLOG Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN As purveyors of advertising in it’s many forms, it’s not often that an ad will get our attention. Sure, there has been a rash of hilarious television spots over the last […]
Influencers; Not a New Phenomenon – Part 1
BLOG They created a marketing campaign that garnered a tremendous amount of commotion and negative attention for seemingly promoting some sort of “exercise shaming” with their Christmas ad. Conventional wisdom should dictate that this sort of “organic” groundswell of negativity would cause problems for a brand that is focused on creating positive, communal experiences for […]
