Hunting Black Swans
Blog Are we in the midst of a Black Swan event? It depends on who you ask. Just for context; a “Black Swan Event” is typically quantified as a major event, that no one saw coming, that is then inappropriately rationalized after the fact. The COVID-19 crisis definitely feels like one of those. If you […]
Understanding Your Organization
Blog How you organize your team is almost as important as the work you do. A well-organized team that reflects both the needs of the organization and the strengths of its members can make a huge difference in how your department and output is received. Many teams are built around the person or people that […]
Tornadoes and Pandemics, oh my!
Blog Gentle Reader, It’s been quite a week here in Middle Tennessee. We had some insightful and slightly hilarious content ready to share with you on the blog, but instead we wanted to call attention to two major events that occurred and let everyone know how they could get involved. Early Tuesday morning, March 3, […]
Hiding in Plain Sight.
Blog Take a moment and answer this question, which of these business “must-haves” feels like marketing, and which belong in the lofty realm of “Operations”: Signage on the exterior of your location, letting customers know where to find you Monthly statements, with balance and remittance information E-Newsletter that has a sales agent’s contact info, and […]
Influencers; Not a New Phenomenon – Part 3
Blog The influencer phenomenon is not new. I was first exposed to this idea of being truly and subversively “influenced” by Paul Harvey’s radio broadcasts in the 1980’s (thanks, Bob) and countless other product placements that have become a game that Gen Xer’s play – spotting and trash talking the blatant product placement. This generational […]
Influencers; Not a New Phenomenon – Part 2
Blog Back to the Peloton story – while their marketing strategy was seemingly abrasive and a “disaster”, it did yield 9.5 million views since it’s November 21st debut. That’s ~140,000 people a day. That’s just the YouTube impressions, not counting holiday advertising on broadcast media and all the social media impressions. While they were imploding […]
Influencers; Not a New Phenomenon – Part 1
Blog In late 2019, Peloton had a problem. They created a marketing campaign that garnered a tremendous amount of commotion and negative attention for seemingly promoting some sort of “exercise shaming” with their Christmas ad. Conventional wisdom should dictate that this sort of “organic” groundswell of negativity would cause problems for a brand […]
