Elements that Drive Success, Part 2.

Elements that Drive Success, Part 2.

Where does your brand fit in to your marketing strategy? Is it “real”? Do you treat it with respect? Any good Marketer will tell you that your brand is the bedrock for everything you do. Great marketers will help you understand your brand and how it relates to...
Integrating Instagram into your brand strategy.

Integrating Instagram into your brand strategy.

The last thing entrepreneurs need is another distraction. Keeping your focus on customers, clients, products, inventory, service delivery, website, transactions; it is a lot to keep track of. Many business owners will overlook the simplest and easiest ways to...
Elements that drive success.

Elements that drive success.

Where does Social Media fit in to your marketing strategy? Is it “real”? Do you treat the platform with “respect”? Is it the refuge of Millennials and Gen Z, something you struggle to connect with? Well, as a couple of proud Gen X’ers, let me share with you a simple...
Marketing; Build it or Buy it?

Marketing; Build it or Buy it?

There comes a point in the evolution of every business when it becomes critical to understand how you are using your resources for the purposes of marketing your firm. Do you continue to pay an outside firm or freelance agent to help you build and position your brand,...
Let’s Get (digital) Direct!

Let’s Get (digital) Direct!

Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN As purveyors of advertising in it’s many forms, it’s not often that an ad will get our attention. Sure, there has been a rash...