Elements that Drive Success, Part 2.
Where does your brand fit in to your marketing strategy? Is it “real”? Do you treat it with respect? Any good Marketer will tell you that your brand is the bedrock for everything you do. Great marketers will help you understand your brand and how it relates to everything you do. Today, we want to […]
Integrating Instagram into your brand strategy.
The last thing entrepreneurs need is another distraction. Keeping your focus on customers, clients, products, inventory, service delivery, website, transactions; it is a lot to keep track of. Many business owners will overlook the simplest and easiest ways to strengthen or build connections because is seems, well, trivial. Instagram is one of those things that […]
Elements that drive success.
Where does Social Media fit in to your marketing strategy? Is it “real”? Do you treat the platform with “respect”? Is it the refuge of Millennials and Gen Z, something you struggle to connect with? Well, as a couple of proud Gen X’ers, let me share with you a simple truth about marketing. You have […]
Marketing; Build it or Buy it?
There comes a point in the evolution of every business when it becomes critical to understand how you are using your resources for the purposes of marketing your firm. Do you continue to pay an outside firm or freelance agent to help you build and position your brand, or do you hire internal resources to […]
Let’s Get (digital) Direct!
Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN As purveyors of advertising in it’s many forms, it’s not often that an ad will get our attention. Sure, there has been a rash of hilarious television spots over the last 10 […]
Let’s Get Direct!
Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN Direct mail, baby! It’s still pumping along! What better way to get to people than right at their homes, every day. With everyone staying home, some by choice, some not, Direct Mail […]
Let’s Get Direct!
Blog Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN This time around, we’re moving from the mailbox to the inbox! E-mail marketing is a great way to communicate offers and news to current and potential customers. It’s also a great […]
Let’s Get Direct!
Blog Let’s Get Direct! Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! THE BREAKDOWN This piece showed up in my mailbox on May 6th. The car referenced in this postcard was purchased back in October, and this is the third notice we’ve […]
Let’s Get Direct!
Blog Each week, we’ll distill a new piece of Direct Marketing that we have actually received and break it down for you! Every week? Yeah, that’s right – in order to atone for the subject of this first piece, we are making a commitment to you the reader, that we will review a piece weekly. […]
Ch-ch-ch-changes…
Blog This week has been another one full of dramatic change as we continue to adjust to a “new normal”. Clients have reached out and asked for help; pace of change and evolving unknowns have them feeling unsure about what to do next. Luckily, we have a technique that never changes and is built to […]
